RESEARCH PRODUCT + MARKETING WEBSITE

 

Summary:

 

My Role:

 

A two-phase project where a marketing website and research product work together to create effective navigation to data and analysis.

 

Phase 1: We want to inform non-subscribers about company benefits and our products.

 

Phase 1:

  • Collaborated with external UX team

  • Created marketing website pages via Photoshop and InVision

  • Exported pages for development

 

Phase 2: To allow subscribers to navigate directly to the data they need

 

Phase 2:

  • Competitive analysis of digital storytelling products 

  • Researched and implemented new tools to display our reports and data

  • Worked with external UX team to improve iterations of product

  • Created mockup of personalized user dashboard

Research & Personas

 

Quotes:

 
quote2

“I am already a paid subscriber, I don’t need to see marketing messages about “how to subscribe” on every page”

I don’t want to have to toggle back and forth between the data

The search function is not helpful. I sometimes go to Google and search for the report I’m looking for there. That brings me directly to the report I need.

I want to be able to view the chart and analysis at the same time

 

Persona:

persona.png

Dave, 40, Works for Online Travel Agency

 
quote2.jpg
 
 

I WANT TO BE ABLE TO FIND A REPORT AND HONE IN ON SPECIFIC THINGS.

  • High value customer

  • Already paying subscriber

  • Has defined end goal

Goals & Needs:

Needs to communicate the state of this hotel industry to his CEO

Wants to understand state of specific hotel industry

Needs to show visuals (charts, graphs) that display this information to his team

 

Project Statement:

 

Logged in subscribers need a way to find and download specific datasets and reports because it will provide the information they need. 

WE BELIEVE THAT BY implementing a new search function and improving the navigation we will be able to create a more efficient experience

WE WILL KNOW THIS TO BE TRUE WHEN subscribers can successfully search for and download a report

 

Pivot

 

We realized that while the research product needed improvement, the initial problem we had to solve was the non-subscriber facing website.

We decided to break down the projects into two phases:

Phase1.jpg
Phase2.jpg
 

Phase 1: Marketing website

page2.png
Individual Reports.png
Speaking.png
 

PHASE 2: Research Product

Competitive Analysis

competitive-analysis.jpg
 
 

User Dashboard