Salon Booking App
Summary:
The Salon Booking App allows users to find last minute appointments near them.
The user can enter their availability and location and select filters if necessary.
The app then compares prices and generates a list of available appointments by salon.
Created through user-centered design.
My Role:
Conducted a full iterative process including:
Research and personas: user interviews
Competitive analysis and feature prioritization matrix
Card sorting, site map and key screens
Information architecture: wireframes
Task analysis and user flow
Prototyping and usability testing
Research & Personas
Quotes:
“I don’t have a regular stylist and have trouble booking at the last minute”
“I wish I could compare different salons and pricing”
“I hate having to sign up with multiple salon sites only to give up on booking because there are no appointments”
Persona:
27 | Account Manager | Brooklyn
“I JUST WANT TO KNOW I CAN BOOK A HAIR APPOINTMENT THAT WORKS WITH MY BUSY SCHEDULE”
Has an unpredictable schedule
Hates having to compare multiple salons via google when trying to quickly book an appointment
Loves staying up to date with new styles and trends
Wants to keep up with her hair using products she trusts and likes
Project Statement:
People who want a last minute haircut need a way to book a convenient appointment with a trusted salon
WE BELIEVE THAT BY booking via an app which filters salons based on location, product line and stylist specialty, we will achieve a more trusted experience
WE WILL KNOW THIS TO BE TRUE WHEN users can successfully book a hair appointment via the salon booking app
Competitive Analysis:
Features:
Card Sorting & IA
Card Sorting
Site Map
Wireframes:
Task Analysis & User Flow:
Task Analysis
Goal: Book an appointment for a haircut this afternoon.
Scenario: You have an event this weekend and want to get a haircut before then.
Enter your location and book an appointment for a haircut at 2:00 PM today at a salon that uses Redken products in Greenpoint.
